Vector icons have become such a constant element in modern email design. They give web designers and marketing professionals a flexible resource for boosting the aesthetic value and efficiency of your email. These elements make your emails look professional. This is why their use is almost mandatory. They make your emails more presentable and appealing. Vector icons increase the engagement levels of consumers. This article looks at numerous pros of using email icons, how to choose them effectively, and how to actually use them in your email designs.
Vector icons are graphic symbols created with the help of vector graphics. Unlike raster images, that consist of pixels, vector graphics consist of paths defined by mathematical expressions. This is what makes vector icons infinitely scalable without losing their quality. They'll always be crisp and clear, no matter how you scale them. This, and their low weight, makes vector icons comfortable to use in various design applications, emails included.
The first impression, maybe, is close to everything in email marketing. The visual may edit a consumer's appetite for your mail, the send button, or trash in an instant. Use of vector icons can be helpful in creating a visual hierarchy that directs the user's eye to calls to action, social media links, or important information. In plain language, using well-crafted vector icons will make your emails more visually engaging and useful.
One of the main benefits of using vector icons is scalability. In opposition to icon fonts or image icons, which look great only in one preset size and are problematic to adjust without quality loss, vector icons look perfect in any dimension. This means your emails will look sharp and professional from smartphones to desktops.
Vector icons are highly flexible, meaning a designer can easily change the color, shape, or size to correlate with the overall design in an email. This then implies that vector icons would pose no challenge in terms of adoption when in use in any design element because they would make it look coherent and nice.
Vector icons carry less file size compared to their high-resolution raster image counterparts. This lightweight principle implies that your email would load faster. And to tell you the truth, speed severely affects the attention span of users. The faster an email loads, the more likely it is viewed wholly by the recipient, increasing the efficacy of your marketing efforts.
One should ensure that the chosen vector icons are relevant to the content they are creating for the email. They need to be communicating the message you want to pass across in the best way possible. For example, a shopping cart symbol for an e-commerce sales promotion or a calendar symbol for event notifications would be perfect and communicate a clear message about the email's purpose.
Ensure you maintain a similar style of icons in your email. The best design practice requires that you adopt a single- style of icons in your email to maintain a professional outlook. Using different styles of icons could give conflicting appearances to an email. Stick to icons of the same style that has some similar design features like line weight, color scheme, and/or visual style.